THE COVINA DOWNTOWN Intimate and neighborly, the Covina Downtown still retains the atmosphere that it enjoyed during its days as the center of a small city whose motto was once "A Mile Square and All There." And yet the three-block section comprised by historic Citrus Avenue, and its adjacent cross streets, bounded by Badillo Avenue on the south and on the north by San Bernardino Road, is home to a remarkable variety of enterprises, including more then one hundred businesses and community organizations. The merchandise purveyed by Downtown retailers is as traditional as furniture and country crafts, and as contemporary as snow boards and compact discs. Covina Downtown also includes a full array of service businesses- printers and office equipment, cleaners and shoe repair, a pharmacy and optical shop. When you shop with Covina Downtown merchants, you get the true value that comes from patronizing establishments whose proprietors are specialists in their trade. Camera equipment, for example, in a shop whose inventory includes a complete array of film and accessories for every photographic purpose. Hardware from an ongoing concern whose founding dates from its days as a livery for the horse and buggy trade. Patronize Downtown businesses, and instead of meeting some faceless corporate non-entity, more than likely you'll be dealing with the proprietors themselves. Business people who understand the meaning of service and who still believe that their reputation is their most valuable asset. The Covina Downtown hosts an increasingly eclectic cultural mix, including restaurants that feature Japanese sushi and northern Italian novelle cuisine. Take in a popular revival at The Covina Valley Playhouse, or an acoustic concert by a world-class musician at the Fret House. Browse the Downtown's two retail book stores, or become a regular at one of its coffee bars. Come home to the Covina Downtown. You'll understand why this close-knit community in the heart of the San Gabriel Valley takes pride in being, the heart of the San Gabriel Valley.
ABOUT THE CITY OF COVINA Established on a 2,000 acre tract that was purchased from the Hollenbeck holdings by J. S. Phillips in 1882, the City of Covina was given its name by a young engineer named Frederick Eaton who was hired by Phillips to survey the area. Struck by the manner in which the valleys of the adjacent San Gabriels seemed to form a natural cove around the lush vineyards that had been planted by the region's earliest settlers, Eaton combined the words cove and vine, and coined the name Covina for the new township. Covina was once at the center of the Southern California Citrus Belt, and for more then 50 years the cultivation of oranges and lemons was the city's economic mainstay. Citrus Avenue derives it's name from the large groves of oranges that once covered the area. To find out more about the city of Covina and its place in the San Gabriel Valley, visit the Covina Museum in the old jail house adjacent to City Hall.
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